One page across cold email, website, meetings, pipeline, and reputation: the numbers that moved, what they mean, and what to act on today.
The machine is running, and the website is quietly the strongest channel. It booked 8 meetings in the last 7 days, and the pipeline is healthy. The cold campaign is the weak link: 1,702 emails over 28 days have produced a 1.6% reply rate and, more tellingly, no net-new interested replies yet. Everything coming back is either an out-of-office or a polite no. That "replies without interest" pattern points at list or offer fit, not deliverability or volume.
The strategic signal. Near-zero positive replies across 1,700 sends is the number that matters. The higher-leverage next move is a single-variable test on the list or the offer, rather than pushing more volume through a list that is not biting. Meanwhile the website is the quiet winner and deserves the cheapest wins on the board: wiring the contact-form lead event and driving any traffic at all to the Leak Scorecard.
Campaign "5 Silent HubSpot Leaks", live since June 22. Open and click tracking are off by design, so reply rate and replies are the signal.
3 of 10 sending inboxes are slipping on warmup reputation: matt@ (66%), matt.adams@ (68%), and matthew@ (71%) on the usemapmatix.com domain. Recommend easing their daily volume, or dropping them to warmup-only, until reputation climbs back above ~90%, and re-confirming SPF, DKIM, and DMARC on that domain.
| Contact | Signal | Action |
|---|---|---|
| Melissa Byers mbyers@fatherhood.org |
Replied "no" | Not interested suppress |
| Raphael Rabe raph@rotoballer.com |
"Please unsubscribe" (got full 4-step) | Do not contact + block list |
| Sarah Gurr sarah@cangrade.com |
Out of office, back today; opener only | Clean resume |
| Chris Weatherhead chrisweatherhead@ytc.com |
Out of office through 7/17 (back); opener only | Clean resume |
| David Zelenka david@littleshoes.cz |
Out of office until 7/26; opener only | Resume later |
| Mackenzie Burkhammer mackenzie.burkhammer@procellis.com |
Out of office, back today; already got all 4 | No resume |
Tally: 1 no, 1 unsubscribe, 4 out-of-office. One lead (Josh Hammell, Brisk Teaching) sits in the manual lane awaiting a reply and is never re-sequenced.
Website figures are filtered to US visitors, which strips internal team and bot traffic so the numbers reflect the real target. Calendly stays unfiltered as the booking source of truth.
Channels (7d): Direct 122 · Organic Search 82 · Unassigned 10 · Referral 2. Top pages: Home (205) · About (68) · Contact (19) · 2 live proposal pages (29) · Case Studies (12).
Meetings are tracked, but there is still no lead-capture event: the contact-form lead event is not wired, and the *.pages.dev assets are untracked. Wiring that event, and pointing any traffic at all to the Leak Scorecard (currently 0 real leads because nothing links to it), are the two lowest-effort improvements available.
Pipeline dollar values shown here are illustrative. Most closed deals are still sourced from Upwork rather than the cold campaign or the website.
A perfect rating with room to grow on discovery. Live auto-tracking is pending Google API approval; this is the latest manual snapshot.
Discovery is almost entirely branded. The top search term is "mapmatix" (64); non-branded terms like "automation" trail well behind. People who find the profile already know the name, so there is little local, non-branded discovery yet. Completing the profile (hours, services, photos, description) would help local ranking.
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